CONVERSATIONAL

Chatbots should be conversational, witty, and provide valuable information to the end-user. People have little patience online, so chatbots need to be precise, and not provide redundant information. They need to be fun and straight to the point.

CLEAR AND CONCISE

The chatbot should provide simple and clear sentences. Using slang is not recommended as people might not understand or relate. Considering your target market is important, so you will know how to address them through the bot.

FUNNY

Depending on the market, chatbots should be funny and entertaining. Chatbots that make their audience laugh, create a high sense of engagement. You should consider, chatbots are also category dependant. You don’t want to crack jokes on divorce attorney sites as the matter is a serious one.

NOT DECEPTIVE

It's never a good thing to pose your chatbot as a real-life person. Chatbots are intended to improve your customer's experience by always providing truthful information. Posing your chatbot as a live assistant will frustrate your users and they will feel deceived. Deceived customers do not turn into sales.

HUMAN QUALITIES

Chatbots should engage with a user just like a normal person would. The time the message is delivered is extremely important with the construction of bots. Taking too long will frustrate users and being too quick will make them feel overwhelmed. The writing time should vary and mimic a human.

MATCH SITES THEME

Chatbots should match the color and theme of the website they are presented on. If the buttons on the website are red, the chatbot should have the same matching red. The text on the website should also be similar to the content displayed on the site, and the background color or image must correlate.

GOAL ORIENTATED

Chatbots need to have a primary focus. Chatbots can act as a guide, helping users discover web pages or various offers. Chatbots can be used to drive leads too, by scheduling appointments or making direct calls by mobile from the chatbot.

TRACKING LOGS

The conversations of the chatbots must be recorded and analyzed. Chatbots need to be assessed for effectiveness, and studying the interaction with the end-user is crucial to improving the chatbot. Making simple changes can have a significant impact on the conversion rate.

CONVERSION TRACKING

Chatbots should offer the ability to track sales from Facebook and Google Ads. This option allows users to understand how many interactions occurred with the chatbot, and how well they converted from these traffic sources.

SOCIAL MEDIA INTEGRATION

There are many types of traffic on the internet. Getting your chatbot to interact with the traffic makes the process fun and simple. Chatbots should be displayed on your Facebook account, and your Business Whatsapp account to try to grab as many potential customers as possible

POP UPS

Chatbots can be used as exit popups. Exit popups are a pop-up window that appears when a user tries to leave a website. Exit popups are a great way to get your website users to join a mailing list or offer a discount to complete a purchase.

SHORT AND SIMPLE

Chatbots should contain one sentence per line. People do not like reading blocks of text, when a chatbot is constructed, the message needs to be short and sweet. This is the main reason why you cannot add irrelevant info, as users will get bored and disconnect.

IMAGES, VIDEOS AND GIFS

Adding images and GIFS to a chatbot is a great feature to keep the user engaged. Funny GIFS, at the right time, are highly effective in keeping the audience entertained. The more the user enjoys the interaction, the more likely they will complete the goal of the chatbot.