HOW DOES GOOGLE ADS WORK?
Google Ads offer businesses the opportunity to promote their products and services on search engine and partnering sites. Google adverts usually appear on the top of Google, and every time an individual click on the advert, the business will be required to pay a specific Cost-Per-Click. The Cost-Per-Click varies according to industry and competition.
Usually, the average cost per click varies from R5- R25 per click. The person, who clicked on your advert and accessed your site on Google Ads, may not act, and simply browse your information and offers. You still must pay for the click, whether the action was taken or not.